Marketing Officer Intern at LUMAC Tanzania  

Marketing Officer Intern at LUMAC Tanzania  

Job Title: Marketing Officer Intern 

Location: Mbezi Beach, Makonde, Dar es Salaam 

Reporting To: HR Manager  

Internship Duration: 3 – 6 Months 

Company: Lumac Tanzania  

Organizational Context 

LUMAC Tanzania operates in a dynamic and competitive marketplace where brand visibility,  digital presence, and strategic customer engagement are critical drivers of growth. Our  Marketing Internship Program is structured to provide hands-on experience in digital  marketing, brand positioning, content development, and campaign performance analysis. 

Position Purpose 

The Marketing Executive Intern will support the planning, execution, and monitoring of digital  and on-site marketing initiatives aimed at increasing brand awareness, generating leads, and  supporting sales conversion. 

This role blends creativity with analytics and requires both strategic thinking and attention to  detail. 

Key Duties and Responsibilities 

Digital Marketing Support 

• Assist in managing and maintaining company social media platforms (Facebook,  Instagram, TikTok, LinkedIn, YouTube) 
• Support creation and scheduling of engaging content 
• Monitor online inquiries and coordinate timely responses 
• Assist in managing paid advertising campaigns (Meta Ads & Google Ads)

Campaign Monitoring & Analytics 

• Track campaign performance metrics, including reach, engagement, cost-per-click, and  conversion rates 
• Support preparation of ROI reports 
• Analyze trends and propose improvement ideas 

Website & SEO Support 

• Assist in updating website content, including blogs, testimonials, and project portfolios
• Support basic SEO optimization activities 
• Monitor website performance indicators 

Content Development & Brand Promotion 

• Assist in capturing and editing installation photos and videos
• Support development of product feature content 
• Contribute creative ideas for campaigns and promotions 

Market Intelligence 

• Monitor competitor digital activities 
• Provide structured feedback and benchmarking insights 

Learning & Development Outcomes 

At completion, the intern should demonstrate: 

• Understanding of integrated marketing strategies 
• Basic competency in digital advertising platforms 
• Ability to interpret marketing analytics 
• Knowledge of SEO fundamentals 
• Professional brand communication skills 

Qualifications & Eligibility 

• Diploma or Bachelor’s degree (or ongoing studies) in Marketing, Business, Mass  Communication, or related field 
• Basic understanding of digital marketing principles 
• Familiarity with social media platforms 
• Strong written and verbal communication skills 
• High level of creativity and attention to detail 
• Basic graphic design knowledge is an added advantage 

Core Competencies 

• Creativity and innovation 
• Analytical thinking 
• Digital literacy 
• Time management 
• Proactive problem-solving 
• Professional communication 

What LUMAC Offers 

• Structured mentorship in digital marketing 
• Exposure to live campaigns and analytics tools 
• Professional portfolio-building opportunities 
• Internship completion certificate 
• Opportunity for future consideration based on performance 

Application Process:

Interested candidates should send their CV and cover letter to: vacancy@lumac.co.tz by 20th  March 2026.  

LUMAC Tanzania is an equal opportunity employer. We celebrate diversity and are committed  to creating an inclusive environment for all employees. 

“This internship is a structured professional development opportunity and does not  automatically guarantee permanent employment. However, high-performing interns may be  considered for future roles based on business needs and performance evaluation.”