Head of Marketing at Ramada Resort by Wyndham Dar Es Salaam
Job Description Head of Marketing About the role Ramada Resort Dar es Salaam is seeking a commercially focused Head of Marketing to lead and execute marketing strategies across its hotel cluster. The successful candidate will strengthen brand positioning, accelerate customer acquisition, increase direct bookings and deliver measurable revenue growth. The role requires strong creative and […]
What this opportunity means for applicants
Head of Marketing at Ramada Resort by Wyndham Dar Es Salaam is a Full-Time opportunity in Commercial growth and customer development based in Dar Es Salaam, Tanzania. Jobconnect classifies it as most relevant to a senior leader who can connect technical ability with dependable execution. For Ramada Resort by Wyndham Dar Es Salaam, the strongest application will do more than repeat duties: it should show where the candidate used the required skills, the scale of the work, and the result achieved. The three signals to make easy to verify are customer and market understanding, pipeline, campaign, or relationship execution, and measurable commercial communication. Applicants should match each claim to a certificate, tool, project, responsibility, or measurable outcome. Before submitting, compare the advert with the CV line by line, remove unrelated detail, confirm the application channel, and keep a copy of the exact documents sent. This analysis is prepared by Jobconnect from the structured facts in the vacancy; the employer advert remains the authority for final eligibility and instructions.
Who is likely to fit
This opportunity best fits a senior leader who can demonstrate customer and market understanding, pipeline, campaign, or relationship execution, measurable commercial communication. The CV should prove these strengths with specific scope, tools, and outcomes rather than unsupported skill labels.
Requirement-to-CV evidence
| What the role needs | What your CV should prove |
|---|---|
| Customer and market understanding | Targets, revenue, leads, retention, reach, or conversion results you influenced |
| Pipeline, campaign, or relationship execution | A campaign, account, or customer problem you handled from plan to result |
| Measurable commercial communication | CRM, reporting, research, negotiation, or presentation tools used |
Application readiness checklist
- Confirm that your qualification and experience match the advert before preparing documents.
- Place the strongest role-specific evidence in the first half of your CV.
- Use the exact job title in the application subject or form where requested.
- Confirm the closing date from the application instructions before submitting.
- Use only the application link, email, or method stated in the verified vacancy details.
Career path value
Results in this role can support progression into account leadership, product marketing, commercial strategy, partnerships, or sales management.
Head of Marketing
About the role
Ramada Resort Dar es Salaam is seeking a commercially focused Head of Marketing to lead and execute marketing strategies across its hotel cluster.
The successful candidate will strengthen brand positioning, accelerate customer acquisition, increase direct bookings and deliver measurable revenue growth. The role requires strong creative and visual judgement, including the ability to brief, manage and challenge professional creative agencies effectively.
Position details
- Position: Head of Marketing
- Department: Marketing
- Reports to: Cluster General Manager
- Dotted-line reporting: Director of Creative
Job purpose
To lead and execute commercially driven marketing strategies across the hotel cluster that strengthen brand positioning, accelerate customer acquisition, increase direct bookings and deliver measurable revenue growth.
Key responsibilities
Marketing strategy and commercial performance
- Develop and execute the annual cluster marketing strategy and communications plan, aligned with the commercial objectives of all hotels within the cluster.
- Work closely with the Cluster Sales Manager, Revenue Manager and hotel operational teams to ensure marketing activities support commercial objectives while maintaining Sales and Marketing as separate functions.
- Develop integrated marketing campaigns designed to drive:
- Occupancy
- Average Daily Rate (ADR)
- Revenue per Available Room (RevPAR)
- Direct bookings
- Food and beverage revenue
- Meetings, Incentives, Conferences and Exhibitions (MICE)
- Weddings and events
- Leisure and corporate demand
- Ensure marketing campaigns are linked to measurable commercial outcomes and provide clear analysis of revenue contribution and return on investment.
- Maintain a strong understanding of hospitality commercial performance, including occupancy, ADR, RevPAR, direct bookings, F&B revenue, MICE, weddings and events, and use this knowledge to guide marketing decisions.
Digital marketing and customer acquisition
- Manage and optimize all digital marketing channels, including:
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Paid social media
- Google Ads
- Meta Business Suite and Ads Manager
- Email marketing
- Customer Relationship Management (CRM)
- Hotel websites
- Content Management System (CMS) platforms
- Google Analytics
- Online listings
- Develop and manage digital acquisition strategies to increase website traffic, direct bookings, database growth and customer engagement.
- Monitor website performance, conversion rates, campaign attribution, customer acquisition costs and other relevant digital marketing key performance indicators.
Creative content and brand management
- Develop creative concepts and content for:
- Websites
- Social media
- Email campaigns
- Advertisements
- Brochures
- Menus
- Promotional materials
- Other marketing communications
- Develop clear, commercially focused creative briefs.
- Brief, manage and challenge professional creative agencies, photographers, videographers, designers and other suppliers to ensure their deliverables meet the required brand, quality and commercial objectives.
- Oversee professional photography and videography.
- Critically assess the creative quality, visual standards and brand alignment of all marketing materials.
- Maintain and strengthen consistent brand positioning across all properties and communication channels.
- Ensure compliance with corporate brand standards.
- Support the launch and positioning of new hotel products, services, restaurants, facilities, packages and experiences.
Online reputation and customer engagement
- Manage the hotels’ online reputation, including:
- Guest reviews
- Ratings
- Responses
- Customer engagement
Sales, revenue and commercial collaboration
- Work with the Revenue Manager to develop and promote offers, packages and campaigns that support demand generation and revenue optimization.
- Work closely with the Cluster Sales Manager to support:
- Lead generation
- Corporate campaigns
- MICE
- Weddings and events
- Travel trade
- Other commercial initiatives
- Support these activities without directly supervising the Sales function.
Partnerships, public relations and events
- Identify and develop strategic marketing partnerships with:
- Airlines
- Tourism boards
- Travel agencies
- Tour operators
- Corporate organizations
- Event planners
- Media organizations
- Influencers
- Lifestyle partners
- Manage influencer marketing, public relations, media partnerships, familiarization trips, exhibitions, roadshows, trade fairs, launches, sponsorships and other brand-building activities.
Agency and supplier management
- Manage relationships with external marketing and creative agencies.
- Oversee agency and supplier activities relating to:
- Creative briefing
- Project management
- Quality control
- Timelines
- Performance evaluation
Budget management and reporting
- Develop and manage the annual marketing budget.
- Monitor expenditure against approved budgets and measurable business results.
- Evaluate marketing expenditure based on:
- Return on investment
- Revenue contribution
- Lead generation
- Brand impact
- Campaign performance
- Recommend budget or campaign adjustments where required.
- Prepare and present monthly, quarterly and annual marketing performance reports covering:
- Campaign performance
- Digital marketing KPIs
- Revenue contribution
- Return on investment
- Budget performance
Market analysis and internal communications
- Monitor competitor activity, market trends, customer behaviour, digital performance and emerging opportunities.
- Provide actionable recommendations to the Cluster General Manager.
- Coordinate internal marketing communications.
- Support employer-branding and employee-engagement initiatives.
Compliance and other responsibilities
- Ensure compliance with copyright, advertising, data protection, corporate brand and applicable regulatory requirements.
- Perform any other duties reasonably assigned by the Cluster General Manager.
Qualifications and experience
- Bachelor’s degree in Marketing, Business Administration, Communications, Hospitality Management or a related field.
- Minimum of five years’ progressive marketing experience, preferably within hotels, hospitality, tourism, food and beverage or lifestyle sectors.
- Multi-property hotel marketing experience is strongly preferred.
- Proven experience developing and executing commercially driven marketing strategies that generate measurable revenue and business results.
- Strong practical knowledge of:
- SEO and SEM
- Paid social media
- Google Ads
- Meta Business Suite and Ads Manager
- CRM systems
- Email marketing
- Google Analytics
- Website and CMS management
- Strong understanding of digital marketing analytics, campaign attribution, conversion tracking and marketing return on investment.
- Good understanding of hotel commercial performance, including:
- Occupancy
- ADR
- RevPAR
- Direct bookings
- Food and beverage
- MICE
- Weddings and events
- Proven experience in agency management, creative briefing, project management, budget management and supplier negotiation.
- Strong creative and visual judgement, with the ability to assess photography, videography, design, content and overall creative quality.
- Excellent brand-management and marketing communications skills.
How to approach this opportunity
Before applying for Head of Marketing at Ramada Resort by Wyndham Dar Es Salaam, review the requirements carefully, tailor your CV to the role, and follow the instructions shown in the advert.
- Identify 2-3 requirements from the advert and make sure they are clearly visible in your CV, cover letter, or application message.
- Prepare a short application message that mentions the exact job title and why you fit the role.
- Keep your phone and email active after applying so you do not miss interview or assessment updates.
Tailor your CV before applying
For Head of Marketing at Ramada Resort by Wyndham Dar Es Salaam at Ramada Resort by Wyndham Dar Es Salaam, align your CV with the location and role context: Dar Es Salaam, Tanzania.
Questions to prepare for
Before interviewing for Head of Marketing at Ramada Resort by Wyndham Dar Es Salaam - Ramada Resort by Wyndham Dar Es Salaam, Dar Es Salaam, Tanzania, prepare short answers backed by real examples from your experience.
Why do you think the Head of Marketing at Ramada Resort by Wyndham Dar Es Salaam role is a good fit for you?
Which of your skills best match this position?
Give an example of an achievement or work challenge you solved.
How would you contribute to the organization if selected?
Which requirement in this advert best matches your experience, and what proof can you share?
How do you organize your work and deliver results within deadlines?
View sample application letter Dynamic draft tailored to this job post. Edit it before sending.
Enter your applicant details
The preview and downloaded Word letter update as you type.
Refer to the letter heading above, I am writing to apply for the Head of Marketing at Ramada Resort by Wyndham Dar Es Salaam position. After reviewing the advertised requirements, I believe my skills, experience, and commitment to professional results make me a strong candidate for this opportunity.
My background has prepared me to contribute effectively in work relevant to Head of Marketing at Ramada Resort by Wyndham Dar Es Salaam. I can bring relevant experience, strong attention to detail, and the ability to work responsibly with teams, clients, and organizational priorities. In tailoring this application, I would highlight evidence related to Ramada Resort Dar es Salaam is seeking a commercially focused Head of Marketing to lead and execute marketing strategies across its hotel cluster. The.
I am especially interested in this role because it gives me an opportunity to apply my strengths, support the organization objectives, and continue growing professionally while delivering reliable results.
I have attached my CV and supporting documents for your review. I would appreciate the opportunity to discuss how my qualifications match this position.
Thank you for considering my application.
Submit your CV and copies of relevant academic certificates by email to [email protected].
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